Beauty

FIT ME
Maybelline New York (India)


Role: Digital Strategist
Problem: 'Face Make Up' is difficult to visualize online
Idea: Create a virtual experience to launch 'Fie Me' range of foundation
Reaction: 350,000 online participants

Awards:
Gold Omni-commerce: Campaign India Digital Crest Award
Bronze Media Innovation: Campaign India Digital Crest Award



 

 NEW AMBASSADOR LAUNCH
 at Amazon India Fashion Week
Maybelline New York (India)


Role: Digital Strategist
Ask: Launch the new brand ambassador for Maybelline New York and highlight the new collection
Idea: We launched the first Facebook Canvas in the category
Reaction:  7 millions impressions



 

WHITE SUPER FRESH CHALLENGE
Maybelline New York (India)


Role: Digital Strategist
Ask: Establish 'Compact Powder' as everyday makeup
Idea: We asked our fans to take part in our 12 hour challenge
Reaction: 6000 participants in 2 weeks



 

#YOU CANNES
L'Oréal Paris India


Role: Digital Strategist
Ask: Spread the association of Cannes Film Festival and L'Oréal Paris
Idea: Integrated digital campaign to give consumers the red carpet treatment with #YouCannes
Reaction: 2.3 million video views from 31 videos