SHARE THE LOAD
P&G: Ariel India
Role: Digital Strategist
Ask: Break stereotypes that laundry is only a woman's job and spread the message to 'Share the Load'.
Idea: To get men to take the pledge to Share the Load
Reaction: 1.5 million Men pledged to #Share the Load
Silver Digital Strategy: AMES 2016 (Asian Marketing Effectiveness And Strategy Awards)
Gold Digital Strategy: Campaign India 2016