Consumer Goods

SHARE THE LOAD
 P&G: Ariel India


Role: Digital Strategist
Ask: Break stereotypes that laundry is only a woman's job and spread the message to 'Share the Load' and . 
Idea: To get men to take the pledge to Share the Load
Reaction:  1.5 million Men pledged to #Share the Load

Awards:
Silver Digital Strategy: AMES 2016 (Asian Marketing Effectiveness And Strategy Awards)
Gold Digital Strategy: Campaign India 2016