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Bolo By Google

BOLO

by Google



Insight:
Voice recognition and cheap data has opened the internet for millions of illiterates in India.

Idea:
To create an app that uses Google’s voice recognition, to bring the world’s first voice controlled payment app called Bolo, meaning 'Speak' in Hindi.



AD: Donghoon Lee
AD: Philip Tabah  
CW: Deepika Desai