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Bolo By Google

BOLO

by Google


White Pencil / D&AD New Blood
Yellow Pencil / D&AD New Blood
Finalist / SXSW Interactive Innovation Awards
Gold / National ADDY
Gold / Creative Conscience Awards
Finalist/ Young Ones ADC
Gold / Summit International Awards
Silver / Graphis
Gold / Vega Awards
Silver/District Addys


Insight:
Cheap data and voice recognition has opened the internet for India, including the millions who are unfortunately illiterate.

Idea:
To create an app that uses Google’s voice recognition, to bring the world’s first voice controlled payment app called Bolo, meaning 'Speak' in Hindi.



AD: Donghoon Lee
AD: Philip Tabah  
CW: Deepika Desai